Experience the German Bundesliga live in the VIP area of Borussia Dortmund’s stadium
In the current season 2008/2009, die-hard football fans and supporters of the German football team Borussia Dortmund have been able to get their money’s worth at the Signal Iduna Park (formerly Westfalenstadion) in Dortmund. And they have now been joined since the start of the season by some of RÖSLER’s existing and potential customers as well as its employees.
The RÖSLER management has leased six Borussia Dortmund business seats in the ‘Stammtischbereich’ (regulars' table) for every match until May 2009 to offer an unforgettable experience in the Dortmund stadium, which holds a total of 80,708 spectators. Customers coming from outside Dortmund are naturally also invited and RÖSLER will cover all hotel and meal expenses.
This promotion is accompanied by advertising campaigns, such as a visual advert that is shown at every match day on the video screen in the stadium, a pennant on the regulars’ table or RÖSLER adverts in the stadium magazine. The RÖSLER Group has chosen the motto ‘Key player - Everything about the first league of tyre retreading companies at www.roesler-tyres.com’ to advertise its multi-faceted portfolio of products and services.
